Six Cruelty-Free Beauty Brands to Add to Your Makeup Bag

Six Cruelty-Free Beauty Brands to Add to Your Makeup Bag

Photo Credit: Raphael Lovaski, Unsplash

Keep this list close by during your next shopping spree

Rosemarie Rotundo, Arts Editor

Have you made sure that all of the makeup in your makeup bag is cruelty free? Unlike when grocery shopping, where It is almost too easy to choose the organic or non-GMO option for the food we purchase, information about beauty products often requires a bit more research. Of course, there are companies that brand themselves with their corporate social responsibility, including Lush and Aveda; however, most brands aren’t so vocal with their ethics.

To help you navigate through your next makeup shopping spree, The Mike has narrowed down the top cruelty-free beauty brands to include in your makeup routine. We have selected eight ethical brands, both drugstore and more luxurious, to allow for more responsible shopping regardless of your budget. The following brands do not engage with or support animal testing through the use of any of their products and avoid engagement with suppliers who either work with companies or themselves are responsible for animal testing.

School is stress inducing, but your makeup routine doesn’t need to be; hopefully the following list will allow you to apply your makeup with a clear conscience.

Fenty Beauty

Unless you have been living under a rock, then you would know Rihanna is the face behind the Fenty Beauty and Fenty Skin brands. Having developed an appreciation for makeup at a young age, Rihanna’s inspiration for the brand was to create a safe outlet for self-expression among teenagers and young adults. The music and beauty mogul created Fenty Beauty to create a more inclusive space in the beauty community, with a wide foundation range that works on all skin types. Rihanna wants her customers to feel safe, knowing that Fenty products are not only made with the best ingredients, but are also vegan and cruelty-free. 

NYX Cosmetics

Among the many budget-friendly makeup brands, NYX Cosmetics adds additional allure, alongside their pricing benefits, by refusing to test on animals or sell to countries that support animal testing measures. NYX products are sold in drugstores, online, and pop-up shops across Canada, which makes their products easily accessible to all Canadian makeup-loving customers. In part with offering cruelty-free and vegan products, NYX has built their platform on the celebration of LGBTQ+, to promote the development of self-confidence and the practice of self-expression among their community.

Too Faced

Too Faced is among the many luxurious beauty brands sold at Sephora and few drugstores, among the higher end inventory. Too Faced built their brand around creating a playful product to loosen up a market that grew to be far too structured and serious. Today, the brand has developed into a creative, cruelty-free market leader that inspires women to build an authentic character and stay true to themselves.

Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) has built a global reputation as a luxury beauty empire for delivering market revolutionizing products, among the brand’s most popular products include their brow gels and eyeshadow palettes. Customers of ABH can indulge in global cult favourites with a clear conscience as the company ensures a cruelty-free production process.


Milani is a drug store brand that is built on the foundation of offering affordable products, accessible to everyone. Milani has formulated their campaign around delivering reliable, high-quality products that encourage customers to celebrate their diversity, in other words what sets them apart from a crowd. The company’s products are exclusively cruelty-free and made of the highest quality ingredients to deliver quality products that are accessible to everyone.


Tarte is a luxurious brand, offered online and in select retailers, that has been offering cruelty-free beauty and skincare products since 2000. All of Tarte’s products are dermatologist tested and hypoallergenic, which ensures that they can be safely used on all skin types. Tarte offers an extensive range of vegan products that are clearly differentiated from other products with a stamp, to allow for customers to easily distinguish from other products.